Distributed Media Lab (DML) is partnering with CalMatters to develop a statewide content-syndication network for California. This new model for sharing journalism will be anchored by original reporting from CalMatters and will include news and commentary from local media organizations across the state. 

The goal is to provide audience growth and revenue for both the publishers who share their content and the ones that embed it in their sites, evolving the traditional syndication model to fit the modern decentralized open web. DML’s platform leverages the portability of the AMP format for distribution, monetization and analytics.

CalMatters and DML will together curate embeddable content collections that will be freely available to local news organizations. Distributing publishers will be able to easily expand their audiences through DML’s unique use of AMP as a distribution standard. Embedding publishers will select content collections and simply copy an embed code and onto a web page or template, after which they’ll be able to earn a share of the revenue DML generates from including advertising and content promotions in the collections. 

“Journalism and civic engagement are essential to a healthy democracy, so we want to get our work in front of as many Californians as possible. When we tested distribution with DML in our coverage of the 2018 elections, it brought tens of thousands of readers to our site. With this new initiative we’ll build our audience while helping our local media partners across the state increase their traffic and revenue.” Neil Chase, CEO CalMatters

“Clearly the news industry is in transition.  This initiative is an effort by CalMatters and Distributed Media Lab to lead through this transition by harnessing new technologies to empower new business models based on distribution designed for the modern web.” David Gehring, CEO Distributed Media Lab

About AMP

From the AMP.dev website: the Accelerated Mobile Pages (“AMP”) Project is an open source initiative that came out of discussions between publishers and technology companies about the need to improve the entire content ecosystem for everyone — publishers, consumer platforms, advertisers, creators, and users.

About CalMatters

CalMatters is a nonpartisan, nonprofit journalism venture committed to explaining how California’s state Capitol works and why it matters.

Environmental regulation, education, health care, criminal justice, economic inequality – the debates on these issues and others have a profound impact on the lives of 38 million Californians and beyond. Yet, mirroring trends across the country, there has been a significant decline in the number of journalists covering the Capitol in Sacramento. This has meant fewer eyes on decision makers, and a public that feels disconnected from its state government.

Our team of experienced journalists, with the time and resources to dig deep, is committed to meaningfully informing Californians about the players, politics, and interests that shape the issues that affect their lives. To ensure we reach many Californians, we work with more than 180 media partners throughout the state that have long, deep relationships with their local audiences.

CalMatters is based in Sacramento, CA.

About Distributed Media Lab

Distributed Media Lab (DML) is a technology company empowering quality publishers and brands on the open web.  

DML believes a robust and decentralized open web is necessary for healthy societies, economy and democracy.  Started by David Gehring and Sam Parnell in 2018, DML’s mission is to build the technologies required to power new business models designed to harness the decentralized open web.

DML is based in Palo Alto, CA.