Distributed Media Lab’s mission is to help establish a more viable economic framework for quality original content on the open web. 

The web has evolved to favor platforms that consolidate audience and data, thereby gaining centralized control over the economics of the environment.

Distributed Media Lab is focused on leveling the playing field and driving market opportunity for quality publishers, while providing a compelling user experience centered around quality and relevant content, distributed in a way that is designed to flow naturally across the decentralized architecture of the open web.

We help publishers become digital platforms able to aggregate and syndicate with absolute efficiency.

Media tech is hard, experience matters

DML is the vision of David Gehring and Sam Parnell.  After selling his last company to Google in October 2017, Gehring founded DML in January 2018 with Parnell, previously the CTO at Bleacher Report.

David Gehring

Sam Parnell

Distributed Media Lab benefits from individual investors with backgrounds coming from companies like: